Squarespace Email Campaigns: Worth it?
As a small business owner, email marketing can be an effective way to connect with your customers and promote your products or services. But with so many options available, it can be difficult to know which email platform is right for you.
Especially if you’re a Squarespace customer, one option to consider is Squarespace's email platform, which offers a number of benefits, but also has some limitations. In this article, we'll take a look at the pros and cons of using Squarespace's email platform so you can decide if it's the right choice for your small business.
Some potential pros of using Squarespace's email platform include:
It’s pretty cheap
Integration with Squarespace's website building platform: If you're already using Squarespace to create and manage your website, integrating its email platform can make it easy to stay consistent across different parts of your online presence.
Customizable templates: Squarespace's email platform allows you to create professional-looking emails using customizable templates, so you don't have to start from scratch or have a lot of design experience.
Advanced analytics: Squarespace's email platform provides detailed analytics on email performance, such as open and click-through rates, which can help you improve the effectiveness of your email campaigns.
Some potential cons of using Squarespace's email platform include:
Limited functionality compared to dedicated email marketing services: Squarespace's email platform may not have as many features and tools as dedicated email marketing services like Mailchimp or Constant Contact.
Additional cost: Squarespace's email platform is an additional cost on top of a website subscription, which could make it less cost-effective than other options if you only want to send a few emails.
Limited import/export: Squarespace email platform is not as capable of importing and exporting list as a specialized email marketing service
Limited automations
Hard Send Limits
Limited range of fonts
It's worth noting that many of these pros and cons will depend on your specific needs and how you plan to use the email platform. it could be a good fit for some users, and not as much for others.