Digital Advertising

With 10+ years of experience in the advertising industry, Justine has the professional expertise to make sure that your ads are built with industry leading best practices

Experience goes a long way.

Justine started her career in advertising sales - working her way up through print and digital media at the Boston Globe to working as a Senior Consultant at WordStream, which was at the time Google’s #1 Premier Partner Agency. If you’re looking for experience, Justine has it.

With a calculated and data-driven approach, at Solas, we are focused on the best practices to derisk wasteful spending from the start, and pinpoint where to focus any budget amount to drive quality website traffic and conversions for your business.

We have experience managing spend on paid acquisition channels like:

  • Search / PPC Ads: Google, Bing

  • Social Ads: Facebook, Instagram, Tik Tok, Twitter, Pinterest, LinkedIn, etc.

  • YouTube Ads

  • Google Display Ads

  • Remarketing Ads

  • Traditional Media: Print, Radio, TV

Advertising Expertise Includes

  • Keyword Research

  • Account Structure

  • Audience Targeting

  • Copywriting

  • Graphic Design

  • Ongoing Optimization

FEATURED CLIENT CASE STUDY

Google Ads Growth Campaign Delivers 134 New Intakes in 9 Months for Expanding Therapy Practice

Client: ACCL Chicago
Platform: Google Ads

This performance-focused campaign helped scale ACCL Chicago’s therapy practice by driving consistent monthly intakes while significantly improving ad efficiency and expanding internal capacity.

Results from 9 months:

  • Generated 134 new client intakes at target CPA

  • Scaled team from 4 to 6 full-time therapists

  • Reduced cost-per-click average by -83.6% (from $1.34 to $0.22)

  • Increased click-through rate average by +128% (from 2.4% to 5.47%)

  • Estimated ROAS between 10.6x - 14.9x

ACCL CHICAGO CLIENT TESTIMONIAL

"We have the pleasure of working with Justine, a talented Google Ads manager, and we are very happy to recommend her to others. From the moment we started our collaboration, it was evident that she was dedicated to helping our business succeed.

Her level of knowledge and understanding of the intricacies of Google Ads really impressed us after years of trying to figure it out ourselves. She was able to craft highly effective and targeted ad campaigns that not only increased our online visibility but also brought in a significant boost in qualified leads and conversions.

We also appreciated how she took the time to learn our business (a small psychotherapy practice) so that she knew how to manage the keywords and ads to be most effective.

Moreover, communication with Justine was always great. She gets back to us in a timely manner and scheduling our meetings with her is always very easy.

We wholeheartedly recommend Justine to any business seeking to elevate their online presence through Google Ads."

— Cynthia Bassuk, Owner of ACCL Chicago

FEATURED CLIENT CASE STUDY

Youtube New Customer Campaign Drives $135,000 in LTV in One Quarter For NYC FinTech Startup

Client: TradeZero
Platform: Youtube Ads

We ran this experimental new customer promotion for TradeZero to incentivize our growing number of YouTube subscribers to try a free trial of the platform. We promoted this landing page on both new organic content launched, as well as in a number of Youtube ads.

Results from one quarter:

  • Generated 25 new customers at our target CPA

  • Attributed to about $135,000 in LTV

  • Added 5,700 new YouTube subscribers

Owner of a Mid-Sized Marketing Agency

"We were looking for someone to help with our Google Adwords and Justine delivered exactly what we needed, and more! She was very communicative and once we got into regular work, we never had to worry about regular optimization or updates being made. She was able to help provide feedback and overview on accounts that clients wanted more info and was able to help us build out some great campaigns and brought a wealth of knowledge that we needed to execute multiple campaigns."

Marketing Director from Travel Company

"Justine is a very pleasant person to work with. She's easy to communicate with, adheres to deadlines, and gets the job done well. I would definitely recommend working with her if you need PPC guidance or work."

Owner of Local Lawn Care Company

“Quick, thorough, great communication. Would hire Justine again in a heartbeat.”

Meet your Growth Advisor

Justine Harrington
Founder, Solas Growth Consulting

Justine has helped hundreds of small businesses with digital marketing and business strategy over the past decade. Before becoming a full time growth strategist for entrepreneurs, she worked for top marketing technology companies like Hubspot, WordStream and Floorforce.

→ Meet Justine

Book your first call for free with Justine.

To find out if Digital Ads with Solas is right for you, schedule a free consultation at this scheduler. If you have an existing advertising account, let me know in advance and I can include a free account audit included in your consult.